Wednesday, January 30, 2008

The Customer is almost always wrong....

.....and Democracy as an answer is basically a crock. I was just listening to a podcast featuring an interview with the brewmaster, Peter B., at New Belgium Brewery, Fort Collins, CO talk about what he does. He went off on the interviewer when he started in about his beer "styles." He said, "I don't like the term "styles." I am an artist....I make 10 minutes of pleasure. The customer doesn't have a clue what he wants. Nobody wanted Fat Tire or Mothership Wit until we made it, and they liked it and started drinking it."

And he is right. Nobody knew they wanted to hear Bach's music until he started writing it. I could never have conceived of the technique displayed by Seurat in Un dimanche après-midi à l'Île de la Grande Jatte, (because it is based on color theory, a subject that I have zero interest in, per se) yet I never tire of looking at it. At the risk of being repetitive, another of the great myths of the modern age is that Democracy somehow provides answers. People have no idea what they want, it's just those running for office who are so sure they know what to give them- good and hard. It's just a way of being, and it may be good or it may be bad. It may be, as Winston Churchill said, just the least of a an array of evils, but it, and those who vote, have no more idea where it is best to go than a roll of the dice would provide.

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